Privacy Policy of Keller Williams Realty, LLC
Effective Date: July 30, 2026

Keller Williams Realty, LLC and its affiliates (collectively, “Keller Williams,” “we,” “us,” or “our”) want you to be familiar with how we collect, use, and disclose information. This Privacy Policy describes our practices in connection with information that we collect about you as an individual consumer or you as a KW® Agent (“you”) through:

• Our website at https://www.kw.com, and other Keller Williams-branded websites and web-based applications we operate from which you are accessing this Privacy Policy (each, a “KW Website” and collectively, the “KW Websites”),
• Our Command® and Consumer applications, and other Keller Williams-branded mobile applications made available by us on or through mobile devices that link to this Privacy Policy (each, a “KW App” and collectively, the “KW Apps”),
• Online contact or survey forms that we send to you by email, or that you access from KW Websites or KW Apps,
• HTML-formatted email messages that we send to you that link to this Privacy Policy,
• Information you may provide to us directly via email or other electronic communication methods, and
• Offline interactions you have with us.

Collectively, we refer to all of the above as the “Services.” All references to “including” in this Privacy Policy shall be construed as meaning “including without limitation.”

Keller Williams is a real estate franchisor. We license the use of our name to independently owned franchisees to operate real estate brokerage offices (each, a “KW® Market Center”). These KW® Market Centers enter relationships with real estate agents who are their independent contractors (each, a “KW® Agent”). This Privacy Policy does not apply to the privacy practices of any products or services, including real estate brokerage services, offered or provided to you by a KW® Market Center or their KW® Agents (collectively, the “Other Services”), regardless of whether the Other Services were initiated by your interactions with a KW Website, KW App, or directly with a KW® Market Center or their KW® Agent(s). Keller Williams does not monitor or control the privacy practices of KW® Market Centers or their KW® Agents and is not responsible or liable to you for their independent use of any KW Websites or KW Apps (including Command®). Please consult with the applicable KW® Market Center(s) or their KW® Agent(s) to learn more about their privacy practices that apply to their provision of the Other Services to you.

SECTION 1: PERSONAL INFORMATION

“Personal Information” is information that identifies you as an individual or relates to an identifiable individual. The categories of Personal Information we may collect depends on your relationship with Keller Williams. We may collect Personal Information from you via the Services when you choose to share it with us, including the following categories:

For individual consumers:

• Identifiers, such as a real name, postal address, Internet Protocol address (“IP Address”), date of birth, email address, telephone number, account name, or other similar identifiers, along with any other Personal Information you share with us while using our Services which is not covered by a category below,
• Commercial information, such as your real estate buying/selling interests or preferences,
• Financial information, such as your mortgage loan balance, payment card number, billing address, and related financial information, when you choose to share them with us,
• Geolocation data, which may be derived from your IP address or mobile device,
• Information from your device, such as your location, when you choose to share them with us,
• Account information, including your account log-in information for third-party websites, services, or applications, like Facebook and Google, when you choose to link these accounts to KW Websites or KW Apps, and
• Other Information (as defined below), to the extent we are required to treat such information as Personal Information under applicable law.

For KW® Agents:

• Identifiers, such as a real name, postal address, IP Address, date of birth, email address, telephone number, account name, or other similar identifiers, along with any other Personal Information you share with us while using our Services which is not covered by a category below,
• Protected classification characteristics and sensitive Personal Information, such as your Social Security number, veteran or military status, gender identity, ethnicity and primary language,
• Financial information, such as your bank account number, payment card number, billing address, and related financial information, when you choose to share them with us,
• Professional or employment-related information, such as your current occupation, level of completed education, and realtor license number,
• Geolocation data, which may be derived from your IP Address or mobile device,
• Information from your device, such as your device’s contacts, photos, and location, when you choose to share them with us,
• Account information, including your account log-in information for third-party websites, services, or applications, like Facebook and Google, when you choose to link these accounts to KW Websites or KW Apps, and
• Other Information (as defined below), to the extent we are required to treat such information as Personal Information under applicable law.

Collection of Personal Information

We and our service providers collect Personal Information in a variety of ways, including:

Directly through the Services when you provide it to us. We collect Personal Information through the Services, for example, when you fill out a user profile when using our Services, register an account to access the Services, fill out and submit an online contact form to us when using our Services, request a market analysis of your home, or contact us by telephone or email. If you are a KW® Agent, we may receive your Personal Information as part of your professional relationship with your KW® Market Center(s) or by using the Services.

Automatically when you use the Services. We may automatically collect Personal Information through the Services, for example, through our use of cookies, pixel tags, and other similar technologies as further described in the “Other Information” section of this Privacy Policy.

From other sources. We may receive your Personal Information from other sources, including: when KW® Market Centers or their KW® Agents provide us with any information you share directly with them for the purpose of providing you with the Services on our behalf or their provision of Other Services to you; when KW® Market Centers or their KW® Agents use a KW App (such as Command®) to store and manage your Personal Information, we act as a service provider or processor to that KW® Market Center or KW® Agent, as applicable; publicly available databases; and joint marketing vendors, when they share this information with us.

We collect Personal Information in order to provide the requested Services to you, to improve upon our existing Services, and to develop new products or services. If you choose not to provide the Personal Information requested by us, we may not be able to provide you with the Services you requested.

Use of Personal Information

We and our service providers use Personal Information for the following legitimate business purposes:

Providing the functionality of the Services and fulfilling your requests, including: to provide the Services’ functionality to you; to respond to your inquiries and fulfill your requests; to send administrative information to you; to allow you to send messages to another person through the Services if you choose to do so; and if you are a KW® Agent, to process your registration to attend a Keller Williams event, to contact you in the event of an emergency, or to further engage with you to support your business relationship with a KW® Market Center. We will engage in these activities to manage our contractual relationship with you and to comply with a legal obligation.

Providing you with marketing materials and facilitating social sharing, including: to send you marketing related emails and serve you advertisements using our social media accounts; and to facilitate social sharing functionality that you choose to use. We will engage in this activity with your consent to the extent required by applicable law or where we have a legitimate business interest.

Analyzing Personal Information for business reporting and providing personalized services, including: to analyze or predict our users’ preferences in order to prepare aggregated trend reports; to better understand your interests and preferences so that we can personalize our interactions with you; and to deliver content via our Services that we believe will be relevant and interesting to you. We will provide personalized services based on our legitimate interests, and with your consent to the extent required by applicable law.

Allowing you to participate in sweepstakes, contests, or other promotions. Some of these promotions have additional rules containing information about how we will use and disclose your Personal Information. Please read those additional rules before choosing to participate. We use this information to manage our contractual relationship with you.

Aggregating or anonymizing Personal Information. We may aggregate or anonymize Personal Information so that it will no longer be considered Personal Information. We may use non-personally identifiable information in any manner that does not identify individual users for improving the operation and management of the Services. Any non-personally identifiable information that is combined with Personal Information will be treated by us as Personal Information.

Accomplishing our legitimate business purposes, including: data analysis; audits; fraud and security monitoring; developing new products and services; enhancing, improving, or modifying current products and services; identifying usage trends; determining the effectiveness of promotional campaigns; and operating and expanding our business activities. We engage in these activities to manage our contractual relationship with you, comply with a legal obligation, or promote our legitimate business interests.

We do not engage in automated decision-making that produces legal or similarly significant effects on individuals. Any profiling used for personalizing Services is based on our legitimate interest in providing relevant content to you.

Disclosure of Personal Information

If you are a KW® Agent or an individual consumer, we may disclose some or all Personal Information categories identified in the “Personal Information” section of this Privacy Policy to: our affiliates; our third-party service providers and vendors; our KW® Market Centers or their KW® Agents where you have completed an online contact form or otherwise requested such sharing, inquired about a property, or when we otherwise have a legitimate business interest; third-party sponsors of sweepstakes, contests, and other similar promotions; and our third-party vendors or business partners for their own marketing purposes, consistent with applicable law and your choices.

By using the Services, you may elect to disclose Personal Information on message boards, chat, blogs, and other services to which you are able to voluntarily post information and content. Please note that any information you post or disclose through these services will become public and may be available to other users and the general public.

If you are a KW® Agent, we may also disclose Personal Information to our Keller Williams® regional representatives when we or they have a legitimate business interest; to other KW® Agents within Command® or other electronic systems for networking; and to other members of any KW Division/Community you join for networking.

As of the date identified in the “Effective Date” legend at the top of this Privacy Policy, we do not “sell” Personal Information (as such terms are defined under applicable law).

Other Uses and Disclosures

We also use and disclose your Personal Information as necessary or appropriate, in particular when we have a legal obligation or legitimate business interest to do so: to comply with applicable law and regulations; to cooperate with public and government authorities; to respond to a request or to provide information we believe is important; to cooperate with law enforcement; to enforce our terms and conditions; to protect our rights, privacy, safety or property, or that of our affiliates, yours, or others; and in connection with a sale or business transaction (including reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock).

SECTION 2: OTHER INFORMATION

“Other Information” is any information that does not reveal your specific identity. The Services may collect Other Information, including: browser and device information; App usage data; information collected through cookies, clear gifs, pixel tags, single-pixel gifs, and other similar technologies; demographic information and other information provided by you that does not reveal your specific identity; and information that has been aggregated in a manner such that it no longer reveals your specific identity.

Collection of Other Information

Through your browser or device. Certain information is collected by most browsers or automatically through your device, such as your Media Access Control address, computer type, screen resolution, operating system name and version, device manufacturer and model, language, Internet browser type and version and the name and version of the Services you are using. We use this information to ensure that the Services function properly. We may use third-party tools to automatically collect information about how you use our Services, including links visited, session details and duration, and what you type into the KW Websites or KW Apps.

Through your use of KW Apps. When you download and use KW Apps, we and our service providers may track and collect KW App usage data, including the date and time the KW App on your device accesses our servers and what information and files have been downloaded to the KW App based on your device number.

Using cookies. Cookies are pieces of information stored directly on the computer that you are using. Cookies allow us to collect information, including browser type, time spent on the Services, pages visited, language preferences, and other traffic data. We and our service providers use the information for security purposes, to facilitate navigation, to display information more effectively, to improve the Services, and to personalize your experience. Advertising networks may collect Personal Information by using cookies; most offer a way to opt-out of targeted advertising via https://www.networkadvertising.org. We do not currently respond to browser do-not-track signals. You can manage cookies through your browser settings; see also allaboutcookies.org. If you do not accept cookies, you may experience some inconvenience in your use of the Services. You can learn more about our cookie policy here: https://legal.kw.com/cookie-policy.

Using pixel tags and other similar technologies. Pixel tags (also known as web beacons and clear GIFs) may be used to track the actions of users of the Services, measure the success of our marketing campaigns, serve you with advertisements, and compile statistics about usage of the Services and response rates. We may use analytics services, including Google Analytics. You can learn about Google’s practices at policies.google.com/technologies/partner-sites, and opt out via tools.google.com/dlpage/gaoptout.

Physical Location. We may collect the physical location of your device by, for example, using satellite, cell phone tower or WiFi signals. We may use your device’s physical location to provide you with personalized location-based Services and content. In some instances, you may be permitted to allow or deny such uses or sharing of your device’s location.

Uses and Disclosures of Other Information

We may use and disclose Other Information for any purpose, except where otherwise required under applicable law. If we are required to treat Other Information as Personal Information under applicable law, then we may use and disclose it for the purposes for which we use and disclose Personal Information as detailed in this Policy. In some instances, we may combine Other Information with Personal Information. If we do, we will treat the combined information as Personal Information as long as it is combined.

SECTION 3: SECURITY

We seek to use reasonable organizational, technical, and administrative measures to protect Personal Information within our organization. Unfortunately, no data transmission or storage system can be guaranteed to be 100{782d7b941add57d8b22636950b4a4eeae95cde3ab5e7486e665ddc6d8184a900} secure. If you have reason to believe that your interaction with us is no longer secure, or if you believe you have identified a security vulnerability, please immediately notify us in accordance with the “Contacting Us” section below.

SECTION 4: CHOICES AND ACCESS; PRIVACY RIGHTS

Opting Out of Marketing Communications

We give you choices regarding our use of your Personal Information for marketing purposes. You may opt-out from receiving marketing-related emails from us via the opt-out link in the message itself or by sending an email to legal@kw.com. If you choose to send an email, please clearly state that you are requesting that we unsubscribe you from all marketing-related emails sent by us. If you would like to opt-out of receiving marketing-related emails from one of our KW® Market Centers or their KW® Agents, please contact them directly. Please note that you cannot opt-out of receiving transactional emails from us.

How you can access, change, or delete your Personal Information

Consumer privacy laws or regulations in certain jurisdictions may provide their residents with additional rights regarding our use of Personal Information. The following section applies solely to individuals who reside in specific jurisdictions that provide consumers with additional privacy rights, including California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia, and the European Union, Switzerland, and the United Kingdom.

For consumers who do not reside in these specific jurisdictions, if you would like to request we delete any Personal Information about you that we collected from you and retained, please email your request to DSAR-KW@kw.com. Please clearly state that you are requesting we delete your Personal Information from our systems.

Right to Access Specific Information and Data Portability Right. You have the right to request that we disclose certain information to you about our collection and use of Personal Information over the past twelve (12) months, including categories of Personal Information collected, sources, business or commercial purpose, categories of third parties with whom we share that Personal Information, specific pieces of Personal Information collected, and business purpose disclosures.

Right to Correct Information. You have the right to request we update Personal Information about you that is incorrect in our systems.

Right to Delete. You have the right to request that we delete any Personal Information about you that we collected from you and retained, subject to certain exceptions.

Right to Opt-out of the sale of Personal Information or sharing of Personal Information for Cross-Contextual Behavioral Advertising. As of the Effective Date, we do not “sell” or share Personal Information for cross-contextual behavioral advertising purposes. Should our practices change, you may exercise your right to opt-out by contacting us at DSAR-KW@kw.com.

Right to Limit Sensitive Personal Information Use. You have the right to limit the use of sensitive Personal Information regarding you. We will not discriminate against you for exercising any of your rights.

How to Exercise These Rights

To submit a request to exercise these rights, you may complete and submit a DSAR webform or call (877) 507-0072. For all requests, please clearly state that the request is related to “Your Privacy Rights,” indicate which type of request you are making, and provide your name, residential address, and an e-mail address or phone number where we may contact you.

To appeal a decision regarding a consumer rights request, please submit your appeal using one of the methods above. Within 45 days of receipt of an appeal, we will inform you in writing of any action taken or not taken in response to the appeal.

Only you, or a person that you authorize to act on your behalf, may make a verifiable consumer request related to Personal Information about you. You may only make such a request for access or data portability twice within a 12-month period. We endeavor to respond to a verifiable consumer request within 45 days of its receipt (up to 90 days if needed). Requests submitted via this process will be processed solely to the extent your Personal Information is in possession of Keller Williams or one of our third-party service providers. If you provided your Personal Information to one of our KW® Market Centers or their KW® Agents, you must submit a similar request directly to them.

SECTION 5: PHONE CALLS AND TEXT MESSAGES

If you are a United States resident using the Services, you represent and warrant that: you are at least 18 years old; you live in the United States; you are the account holder for the telephone numbers you provide, or you have authorization from the account holder(s) to provide consent; and the telephone numbers you provide are accurate, and you will let us know if you release them to a third-party.

Do Not Call Policy. This notice is our Do Not Call Policy under the Telephone Consumer Protection Act. Unless applicable law allows or you provide consent, we do not solicit via telephone numbers listed on the National Do Not Call Registry or a state Do Not Call list.

Call Monitoring and Recording. If you communicate with us by telephone, we may monitor or record the call in accordance with applicable law.

PLEASE READ THE FOLLOWING PARAGRAPHS CAREFULLY. DO NOT SHARE YOUR TELEPHONE NUMBER WITH US OR USE THE SERVICES IF YOU DO NOT WISH TO PROVIDE CONSENT.

Express Written Consent. By sharing your telephone number with us, you agree that we may contact you at the telephone number and email address you provided, even if your number is on a federal, state, or internal Do Not Call list, and may send marketing calls and texts to you using an automated system for selection or dialing of numbers or pre-recorded or artificial voice messages that relate to real estate products or services. Your consent is not required to purchase products or services. You may unsubscribe at any time.

Changes to Consent and Opting Out. You may revoke your consent to receive calls and text messages from us at any time by emailing us at legal@kw.com. To opt out of receiving text messages from us, please follow the opt-out instructions in a text message sent by us. Please allow up to 30 days for us to process such changes or opt-out requests. To the extent you wish to opt out of receiving calls or text messages from a KW® Market Center or their KW® Agents, you must contact them directly.

SECTION 6: RETENTION PERIOD

We retain Personal Information for as long as needed or permitted in light of the purpose(s) for which it was obtained and consistent with applicable law. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the Personal Information; the length of our relationship with you; the potential risk of harm from unauthorized use or disclosure; the purposes for which we process Personal Information; legal obligations; our legal position (statutes of limitations, litigation or regulatory investigations); and our internal retention policies.

SECTION 7: THIRD PARTY SERVICES

This Privacy Policy does not address, and we are not responsible for, the privacy, information, or other practices of any third parties, including KW® Market Centers, KW® Agents, or any third-party operating any website or service to which the Services link. The inclusion of a link on the Services does not imply endorsement of the linked site or service by us or by our affiliates.

In addition, we are not responsible for the information collection, use, disclosure or security policies or practices of other organizations, including Apple, Meta, Instagram, Google, Microsoft, RIM, or any other app developer, app provider, operating system provider, wireless service provider or device manufacturer.

With respect to our Command® application, a KW App, use and transfer to any other application of information received from Google APIs will adhere to Google API Services User Data Policy, including the Limited Use requirements.

SECTION 8: USE OF SERVICES BY MINORS

The Services are not directed towards or intended for use by individuals under the age of 16, and we do not knowingly collect or solicit Personal Information from individuals under the age of 16. Please email us at legal@kw.com if you believe we collected Personal Information from an individual under the age of 16.

SECTION 9: JURISDICTION AND CROSS-BORDER TRANSFER

EU-U.S. Data Privacy Framework

Due to a recent entity conversion of Keller Williams Realty, Inc. to Keller Williams Realty, LLC (effective February 28, 2025), we are in the process of resubmitting a new application certifying our adherence to the EU-U.S. Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF). Until our new application is approved, we continue to operate to the EU-U.S. Data Privacy Framework Principles (EU-U.S. DPF Principles).

Upon approval of our new application by the Department of Commerce: Keller Williams Realty, LLC and its wholly owned subsidiary, KW Worldwide, Ltd., comply with the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF as set forth by the U.S. Department of Commerce. If there is any conflict between the terms in this Privacy Policy and the EU-U.S. DPF Principles or the Swiss-U.S. DPF Principles, the DPF Principles shall govern. To learn more about the Data Privacy Framework program, and to view our certification, please visit https://www.dataprivacyframework.gov/.

In compliance with the DPF frameworks, Keller Williams Realty, LLC and KW Worldwide, Ltd. commit to referring unresolved complaints concerning our handling of Personal Information received in reliance on the DPF to the International Centre for Dispute Resolution-American Arbitration Association (ICDR-AAA). Please visit https://go.adr.org/dpf_irm.html for more information or to file a complaint. The Federal Trade Commission has jurisdiction over Keller Williams Realty, LLC and KW Worldwide, Ltd.’s compliance with the DPF frameworks.

Your Personal Information may be stored and processed in any country where we have facilities or in which we engage service providers, including potentially being transferred to countries outside of your country of residence, including the United States, which may have data protection rules that are different from those of your country.

Additional Information Regarding the European Economic Area (EEA)

Some non-EEA countries are recognized by the European Commission as providing an adequate level of data protection according to EEA standards. The full list of these countries is available here: European Commission adequacy decisions.

You may lodge a complaint with an EU/EEA data protection authority for your country or region or where an alleged infringement of applicable data protection law occurs. A list of data protection authorities is available at: https://edpb.europa.eu/about-edpb/about-edpb/members_en.

SECTION 10: SENSITIVE INFORMATION

Unless we specifically request it, we ask that you not send us through the Services, or otherwise disclose to us, any sensitive Personal Information, including social security numbers, payment card or account information, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background information, or trade union memberships.

SECTION 11: UPDATES TO THIS PRIVACY POLICY

The “Effective” legend at the top of this Privacy Policy indicates when this Privacy Policy was last revised. Any changes will become effective when we post the revised Privacy Policy on the Services. You are responsible for ensuring we have an up-to-date, active, and deliverable email address for you and for periodically visiting this Privacy Policy to check for any changes. Your continued use of the Services following any changes means that you accept the revised Privacy Policy. If you do not agree with our policies and practices outlined in this Privacy Policy, your choice is to discontinue use of the Services.

SECTION 12: CONTACTING US

Keller Williams Realty, LLC, located at 1221 S. MoPac Expressway, Suite 400, Austin, TX 78746 USA, is the company responsible for collection, use, and disclosure of your Personal Information under this Privacy Policy. To the extent this Privacy Policy is linked from a website hosted by Keller Williams and operated by a KW® Market Center or one of their KW® Agents, this Privacy Policy applies only to the extent your Personal Information is provided or made available to Keller Williams. If you provided your Personal Information to a KW® Market Center or their KW® Agent(s), please contact the applicable KW® Market Center or their KW® Agent(s) directly to learn more about their privacy practices.

If you have any questions about this Privacy Policy, please contact us at legal@kw.com or write to us at:

Keller Williams Realty, LLC
Attention: Legal Department
1221 S. MoPac Expressway, Suite 400
Austin, TX 78746 USA

Because email communications are not always secure, please do not include any sensitive Personal Information, including your social security number, bank account number, or credit card number, in your emails to us.